Custom is the name of the game for certain riders. There are just some things you can’t buy off the shelf. Custom builds simply last longer and are key to the cyclist in the know.

In 35 years of cycling, we have constructed wheels for road, track, mountain, cyclo-cross, ’round the world touring and more. We have the experience to create custom wheels like no other. We have comprehensive experience, with a wide range of highly specialized race wheels, which has enabled us to develop a unique wheel building technique. Our wheel building method involves meticulous attention to fine details that may not be visible to the eye, but are crucial to the durability and performance of highly stressed wheels. All of our wheels receive the same level of attention to detail, whether you are a veteran pro or a recreational cyclist. No matter what kind of cyclist you are, you will feel and appreciate the difference. We believe that custom is the best way to increase your performance, provide the style that fits your bike and all around make you fly.